Let me introduce you to my inner perfectionist...

As someone who has been an entrepreneur for almost my entire working life... I'm sheepishly embarrassed to say that, more than ever before, I get completely petrified when it comes to producing and launching new products.

Part of it might be that when I was younger I thought I was always right (and bulletproof, invincible, etc)... Another idea is that maybe my fear of making mistakes magically grew 3 sizes one day (If it could happen to the Grinch, it could happen to anyone... see video http://youtu.be/_eulSbXIjzk?t=2m45s ).

Whatever the case... I've come to realize that I have a creature inside of me, who identifies itself as my inner perfectionist.

I'm generally grateful to my inner perfectionist for being the guy that points out important things to me like "Russ, uh... you're WAY overdue for a haircut', ...but in my work, the real-honest-truth is, my inner perfectionist works against me in super-evil-stealth-ninja-ways to prevent me from taking risks, making mistakes, and producing something that simply isn't "perfect".

The obvious and immediate problem with this creature trying to prevent me from creating something that isn't perfect, is that only in producing and launching an un-finished and imperfect product, that a product can, in turn, get the real life testing, real feedback, and real suggestions that will positively transform the product in the way it deserves.

So the the process of my latest project (producing a http://TownWall.ca booklet, http://issuu.com/northerngroove/docs/2014-05-webready-townwall and pushing it quickly out into the wild... It become very apparent that there was a high risk of the possibility of mistakes, submission errors, a less than perfect design, technology hurdles, untested suppliers, etc etc etc... well my inner perfectionist was pulling every punch it could, taking cheap shots, and doing everything it could...

And guess what... in this first edition, we indeed made, and experienced, probably every mistake and hurdle that was possible. But hey... I'm still proud of it mostly because the product is produced and now out in the wild...

The inner perfectionist didn't want to produce the product at all unless it was perfect. If I let it... it wouldn't have produced a product at all for fear of rejection.

But, ultimately, by pushing out "earlier and uglier" than what my inner perfectionist wanted me to... my future releases of the product will be better tested by real users, who will have provided real feedback, and provide our product with the real life ideas and insights it needs. By rejecting my inner perfectionist, I am able to achieve far better results that will far outpace and surpass what my inner perfectionist would have thought possible.

Bam! Take that, inner perfectionist!

PS (I spellchecked this blog, like 30 times, for fear of making a dumb spelling mistake... I may have a ways to go in this whole perfection battling thing...)

PPS. I care less about grammar than I do about spelling. I use commas and punctuation liberally. I'm an artist, okay?